Amunt Fonteta! Amunt Valencia Basket!
The spectacular renovation of Fuente de San Luis Pavillion, is a clear sign of the new marketing strategy of the Club to re-launch and maximize the brand.
A high rebranding project
Turnkey rebranding project: From concept, to design, production and implementation of the different solutions for the interior and exterior. Renovation of all access doors, stairways, towers, signage, ticket office.
Implementation of giant canvas with motivational images and a special icon, a 10 m high Solaray® athlete on the facade.
The interior renovation project included: mixed zone, changing rooms and all access areas. In all of these areas, historic moments from the club’s past are commemorated on the walls along with motivational phrases, values, and reminders of their most important titles.